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Transforming the way PharmaCos interact with Healthcare Prescribers by creating a digital marketplace

Industry: Healthcare

Role: Senior UX Designer 

Design team consisted of a Lead Designer and myself (Sr UX Designer). 6 month project. 

Responsibilities:​​

  • UX research interviews and synthesis

  • User flows

  • Rapid wire framing and prototyping

  • User testing

  • Hi-fidelity UI designs

  • Design QA

PrescriberPoint is transforming the way PharmaCos interact with Healthcare Prescribers by creating a digital marketplace - a one stop shop where Prescribers can access all the support they need from PharmaCos.

The current model of Prescriber to PharmaCo relationship is inefficient and dependent on in-person visits by the PharmaCo Rep, which came to a halt with the COVID pandemic, or the Prescriber needing to sift through outdated rolodexes to contact their PharmaCo representatives. Since each drug is associated with a unique PharmaCo representative, Prescribers spend a significant amount of time and energy to contact representatives and request drug samples. 

Personalized on-boarding experience

A simple and streamlined on-boarding experience allows the user to select their role and input information 

Homepage and search function

The mobile application allows for outreach workers on the field to survey homeless clients (previously done with pen and paper) which then allows case managers back in the office to leverage that data to take effective action. An outreach worker is able to view their client list at a high level and see each client's Covid-19 test result. Diving into each client profile, the outreach worker can view the last location of the client, create a search alert, and add more information via records or encounter surveys. Furthermore, outreach workers can message each other specific to each client. The map view allows workers to visualize their location in relation to encampments, shelters, and homeless individuals based on test results. A leaderboard feature was created post MVP launch to help incentivize outreach workers to increase the number of surveys they conducted. 

Product detail page

The mobile application allows for outreach workers on the field to survey homeless clients (previously done with pen and paper) which then allows case managers back in the office to leverage that data to take effective action. An outreach worker is able to view their client list at a high level and see each client's Covid-19 test result. Diving into each client profile, the outreach worker can view the last location of the client, create a search alert, and add more information via records or encounter surveys. Furthermore, outreach workers can message each other specific to each client. The map view allows workers to visualize their location in relation to encampments, shelters, and homeless individuals based on test results. A leaderboard feature was created post MVP launch to help incentivize outreach workers to increase the number of surveys they conducted. 

Streamlined cart and checkout

The mobile application allows for outreach workers on the field to survey homeless clients (previously done with pen and paper) which then allows case managers back in the office to leverage that data to take effective action. An outreach worker is able to view their client list at a high level and see each client's Covid-19 test result. Diving into each client profile, the outreach worker can view the last location of the client, create a search alert, and add more information via records or encounter surveys. Furthermore, outreach workers can message each other specific to each client. The map view allows workers to visualize their location in relation to encampments, shelters, and homeless individuals based on test results. A leaderboard feature was created post MVP launch to help incentivize outreach workers to increase the number of surveys they conducted. 

Request history & Settings

The mobile application allows for outreach workers on the field to survey homeless clients (previously done with pen and paper) which then allows case managers back in the office to leverage that data to take effective action. An outreach worker is able to view their client list at a high level and see each client's Covid-19 test result. Diving into each client profile, the outreach worker can view the last location of the client, create a search alert, and add more information via records or encounter surveys. Furthermore, outreach workers can message each other specific to each client. The map view allows workers to visualize their location in relation to encampments, shelters, and homeless individuals based on test results. A leaderboard feature was created post MVP launch to help incentivize outreach workers to increase the number of surveys they conducted. 

Mobile designs

The mobile application allows for outreach workers on the field to survey homeless clients (previously done with pen and paper) which then allows case managers back in the office to leverage that data to take effective action. An outreach worker is able to view their client list at a high level and see each client's Covid-19 test result. Diving into each client profile, the outreach worker can view the last location of the client, create a search alert, and add more information via records or encounter surveys. Furthermore, outreach workers can message each other specific to each client. The map view allows workers to visualize their location in relation to encampments, shelters, and homeless individuals based on test results. A leaderboard feature was created post MVP launch to help incentivize outreach workers to increase the number of surveys they conducted.